Tips for creating beautiful holiday treat boxes

Christmas cookies selection
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For the better half of the past decade, one of my favorite parts of the holiday season has been creating treat boxes for our friends, neighbors, and families. I don’t remember a lot of the gifts I received as a kid, but I do remember the couple annual homemade cookie packages we’d receive every Christmas. While I didn’t have a clue about baking then, I admired the care and time required to create something so special.

Once I started baking, I knew I wanted to start my own tradition of spreading cheer through edible gifts. If you want to do the same but don’t know where to start, have no fear! This post lays out all my best practices for creating beautiful treat boxes, stress-free. In this guide, you’ll find advise on:

  • Treat selection
  • Scheduling, including a suggested timeline
  • Packaging supplies
  • Storage
  • Shipping cookies
  • Bonus pro-tips
  • Recipes to get you started

Treat Selection

Variety

For the most interesting treat box, variety is king. I aim for 8-12 different treats; but even 4 to 6 varieties will dazzle. Variety can be visual — think different shapes, colors, and sizes. But also consider varieties of texture and flavor. For example, I aim for a range of chewy, crunchy, and melt-in-your-mouth buttery textures.

When it comes to flavors, I like including at least one treat in each of the following categories:

Think Beyond Cookies

In addition to cookies, I love adding chewy caramel candies, marshmallows, English toffee, peppermint bark, and even little packages of savoury crackers in my holiday treat boxes. An added bonus is that many confections last for several weeks when stored properly, so you can make these ahead of time.

Familiar vs. new recipes

I know how it is. Your favorite blogger or foodie magazine publishes a dozen new holiday recipes. You want to make All. The. Cookies.

If you are trying to make holiday treat boxes on a somewhat large scale (i.e. more than a dozen), I HIGHLY recommend making a test batch of any new recipe you want to include. There’s nothing more disappointing than having a flop right in the middle of production with no time, ingredients, or energy to replace it with something else. At the very least, bake one test cookie for new batches so you can determine the proper bake time and temperature for your oven. King Arthur Baking has an excellent article on how to effectively bake test cookies.

I usually make about 2/3 familiar favorites and 1/3 new recipes each year. If you do treat boxes year after year, eventually you’ll build up a varied repertoire of cookies that you can mix and match to keep things fresh for both you and your recipients.

Time and Energy

Are you swamped every December with barely any time to bake? That doesn’t mean you can’t pull off a beautiful treat box, but you’ll need to plan your baking schedule carefully and choose recipes that aren’t too time-consuming. For example, bar and drop cookies are faster to make than cutout or sandwich cookies.

Do you genuinely like decorating individual gingerbread men with royal icing or do you lose steam after the first cookie (*raises hand*). Go for treats that you actually enjoy making and add flair with simple flourishes like sparkling sugars, festive sprinkles, or dipped glazes.

In the end, creating these boxes is about bringing cheer to others. It’s hard to do that if you’re stressed and overcommitted, so take some time to plan a selection that’s appropriate given your time and skill. Have fun!

Scheduling

I give myself about a month to plan out and execute treat boxes. A slow and steady approach allows me to enjoy the process without getting stressed out. Here’s how I break it down:

  • 4 weeks out
    • Create recipient list
    • Make treat selection and calculate number of batches needed per recipe
    • Do test batches for new recipes
    • Inventory and shop for packaging supplies
    • Can start making and freezing cookie dough
  • 3 weeks out
    • Inventory and shop for ingredients
    • Continue making and freezing cookie dough
  • 2 weeks out
    • Make and package confections
    • Bake longer shelf-life cookies
    • Continue making and freezing cookie dough
  • 1 week out
    • Print any labels or lists to include inside boxes
    • Finish making all cookie dough (freeze or refrigerate per recipe instructions)
  • 1-2 days before delivery
    • Bake shorter shelf life cookies
  • 12-24 hours before delivery
    • Assemble packages

Storage

Once you’ve baked your treats, cool them completely before storing. Keep each type in a separate container. If you store everything together, dry-textured cookies will pull moisture from chewier cookies; and individual flavors will all start melding into each other (peppermint-flavored gingerbread, anyone?).

To keep everything as fresh as possible, I try to package treat boxes within 24 hours of delivery. Let your recipients know that the contents are best consumed ASAP!

treat boxes

Packaging

While there are a myriad ways to package your treats, I like using bakery-style window boxes. They’re professional-looking, budget-friendly, and available in various sizes. I buy mine from a local packaging company here in Toronto. Check your local baking supply store for options. If you go with any paper style box, lay down some tissue or parchment paper on the bottom to prevent grease stains.

Here are some other packaging materials I use every year:

  • Clear candy bags for confections or anything that needs an extra layer of protection. These come in many sizes.
  • Twisting wax paper for individually wrapping caramels or other sticky candies. A huge time saver!
  • Cupcake liners of different sizes to separate different treats. Get them in festive patterns to add some color!

I also like to include a list of all the cookies included (noting any that contain nuts or other allergens) so that people have an idea of what they’re getting.

Execution

The freezer is your friend

Most cookie doughs freeze well for several months, so you can actually prep many recipes well in advance. You can freeze some fully baked cookies, though avoid any with a sugar coating or glazes — those elements don’t hold up well in the freezer. In general, I prefer freezing unbaked dough vs. already baked goods. I try to bake off dough within two months for optimal freshness.

Whether you freeze your cookies baked or unbaked, keep them well wrapped and sealed, and label everything clearly. The biggest enemies of frozen goods are freezer burn and unwanted scents.

Create a game plan

Once you’ve selected what treats to include, determine the approximate order of when items should be prepared. Many recipes include shelf life and make ahead information; if not, google is your friend. I like make all my confections (marshmallows, caramels, toffee) first, as they have a longer shelf-life than cookies. Next come sturdy/drier cookies, such as shortbread and biscotti. Bake drop-style cookies last as they usually are at their peak for 3-5 days.

Assembly line

If you’re packaging up more than a couple boxes at a time, have each item prepped before doing your final assembly. Confections should be sealed up, and cookies can be portioned out and placed in cupcake liners. Put together one sample box to make sure everything fits the way you like, then use that as your guide for packaging all the other boxes.

Shipping cookies

While I don’t mail cookies, I’ve often flown across the country with packages of baked goods. My best advice is to pack your baked goods in airtight, sturdy, non-crushable boxes — tins are great. Wrap pairs of cookies like sandwiches in plastic wrap and use plenty of padding material so they can’t move. If the cookies can rattle around, they’ll probably break. Stick to sturdy cookies and bars. Here are a few excellent articles for more information on shipping cookies successfully:

Bonus Pro-Tips

If you’re changing a recipe’s batch size, write out the new ingredient quantities.

If you’re halving, doubling, or tripling a recipe, calculate and write out the new ingredient quantities before starting. Do not depend on your mental math in the moment. At some point you will forget you’re not making the recipe as written and ruin your batch of cookies by not properly scaling the sugar, raising agent, or flour. I SPEAK FROM EXPERIENCE.

On big baking days, bake recipes starting from low oven temp to high oven temp.

To maximize efficiency when baking multiple types of cookies, take a minute to check the oven temperatures for each recipe. Start with the cookies that require the lowest temperature, then work up to those with the highest oven temperature. As always, I recommend an oven thermometer to make ensure your oven is running true to dial. My favorite is the ThermoWorks Dot coupled with a high temperature probe and clip.

Take notes during and after assembly.

If you want to make treat boxes an annual tradition, your future self will appreciate your taking good notes about the process each year. Beyond a basic thumbs up or down for each new recipe, I like to include logistical details (i.e. Only include x number of cookies per tray or they’ll spread into each other! Cut marshmallows into an 8×10 grid so you have enough for everyone!) and links to products I found especially useful. Every year I learn something new and the entire process feels more efficient.

christmas cookies on sheet tray

Recipes to get you started

Cookies! Cookies! Cookies! (Plus a Christmas confetti cookie recipe)

We spent the past weekend packing up white bakery boxes filled with sweet treats. Dropping boxes off on doorsteps, ringing the doorbell, and waving enthusiastically from the car when the recipients opened the door — it was heartwarming to continue a holiday tradition with a 2020 twist.

We gift about two dozen of these boxes each year, so I’m always looking for simple, non-time-intensive ways to add sparkle, texture, and color to our treat selection. Christmas confetti cookies fit the job perfectly — they’re a humble sugar/snickerdoodle at heart, but are loaded with festive flair (aka sprinkles). I make sure to whip up an extra batch of this dough because my family can’t get enough of these cookies — they’re just so good! (I’ve included a list of all the other treats we included at the bottom of this post, with recipe links where available.)

A couple other tidbits:
Tips for baking Christmas confetti cookies:
  • You can prep Christmas confetti cookie dough in advance and refrigerate it for up to 5 days (or freeze for longer storage). I like to bring the dough out to room temperature while the oven is preheating, then roll in sugar right before baking.
  • I like to use jimmies, or the long rod-shaped sprinkles, in this recipe. The color doesn’t bleed, unlike non-pareils and other sprinkle shapes. Feel free to sub in rainbow jimmies for non-holiday-themed confetti cookies!

Christmas Confetti Cookies

Makes about 12 cookies

Ingredients:

  • 113g unsalted butter, at room temperature
  • 120g granulated sugar
  • 30g light brown sugar
  • 1 tsp cream of tartar
  • 1/2 tsp baking soda
  • 3/4 tsp kosher salt (Diamond Crystal)
  • 1 large egg, at room temperature
  • 1 tsp pure vanilla extract
  • 175g all-purpose flour
  • 50g red and green sprinkles (I use jimmies — the rod-shaped kind)

To finish:

  • 40g granulated sugar

Method:

  1. In the bowl of a stand mixer fitted with the paddle attachment, combine the butter, sugars, cream of tartar, baking soda, and salt. Mix on low to combine, then increase the speed to medium and cream until light and fluffy, about 3-4 minutes. Scrape down the sides of the bowl and the paddle a couple times during this process to ensure even mixing.
  2. Reduce the mixer speed to low and add the egg and vanilla. Increase the speed to medium and mix until smooth, about 30 seconds. Scrape down the bowl and paddle.
  3. With the mixer on low, add the flour. Mix just until a few streaks of flour remain, then add the sprinkles. Use a flexible spatula to stir from the bottom of the bowl a few times to make sure everything is well-mixed and there are no pockets of unincorporated flour. Cover and chill until firm but still scoopable, about 45 minutes.
  4. While the dough is chilling, preheat the oven to 375°F with a rack in the middle and line two baking sheets with parchment paper.
  5. Portion the dough into twelve ping-pong sized balls, about 45 grams (3 tbsp) each. Toss each in granulated sugar, coating completely. Place the cookies on the prepared baking sheets about 2½ inches (6 cm) apart.
  6. Bake the cookies one sheet at a time until the edges are set but the centers are still soft and pale, about 10 to 12 minutes. Rotate the sheet in the oven halfway through baking. Cool the cookies on the baking sheets for about 5 minutes, then transfer to a wire rack to cool completely. Store leftovers in an airtight container.
treat boxes

Other treats included in our boxes:

Caramel-stuffed ginger molasses cookies

Ginger molasses cookies are always at the top of my holiday must-bake list. My favorite recipe is generously spiced, chewy, and instantly makes the house smell like Christmas. On a whim I stuffed a batch with some salted butter caramels I had leftover from some recipe testing. Best/worst idea ever: best because the caramel levels up a cookie I thought couldn’t be improved — the caramel adds another level of chew in addition to a surprise hit of sweetness. Worst because these have sort of ruined me for the “regular” version.

A couple of notes:

  • You can use any kind of chewy caramel candy for stuffing, though I like to an extra dark one that has just a hint of bitterness.
  • You can refrigerate the dough (stuffed or unstuffed) for up to 5 days. I like to bring the dough to room temperature while the oven is preheating and toss in sugar right before baking. I haven’t yet tried freezing this dough with the caramel stuffing but will update this post when I do.

Caramel-stuffed Ginger Molasses Cookies

Makes about 13 large cookies | Adapted from Bon Appetit

Ingredients:

  • 125g all purpose flour
  • 75g bread flour
  • 50g rye flour
  • 2 tsp baking soda
  • 1 1/2 tsp ground cinnamon
  • 1 tsp ground ginger
  • 3/4 tsp freshly ground cardamom
  • 1/4 tsp freshly ground black pepper
  • 1/2 teaspoon kosher salt (Diamond Crystal)
  • 65g granulated sugar
  • 50g dark brown sugar
  • 2 tsp freshly grated ginger
  • 113g unsalted butter, melted
  • 1 large egg, at room temperature
  • 113g fancy molasses (not blackstrap)

To finish:

  • 40g turbinado sugar
  • 40g granulated sugar
  • 13 chewy caramel candies, storebought or homemade (mine were roughly 3/4″ squares)

Method:

  1. In a small bowl, whisk together the flours, baking soda, spices (except for the fresh ginger), and salt.
  2. In a medium bowl, whisk together the granulated sugar and dark brown sugar. Add the grated ginger and rub it into the sugar with your fingers to distribute.
  3. Whisk in the melted butter, molasses, and egg to combine.
  4. Add the dry ingredients and mix just to combine. Cover with plastic wrap and refrigerate for 30 minutes to firm the dough up slightly to make it easier roll. (If refrigerated longer than an hour, let stand at room temperature for 15-20 minutes to soften slightly.)
  5. While the dough is chilling, preheat the oven to 375F with a rack in the center, and line two large baking sheets with parchment paper. Combine the turbinado and granulated sugar in a small bowl.
  6. Divide the chilled dough into 26 equal portions (25g each).
  7. To stuff the cookies, take two portions of dough and flatten each into a thick disc. Take a caramel and press it gently into the middle of one piece of dough (trim or squish the caramel to fit, if needed), then place the other piece of dough on top. Pinch the edges of the two pieces of dough together to seal in the caramel, then roll gently between your hands to form a ball. Repeat the process with the remaining dough.
  8. Roll each ball in sugar and place on the prepared baking sheets about 2.5 inches apart. (Cookies will spread a bit so leave plenty of room!)
  9. Bake sheets one at a time for about 9-11 minutes, rotating halfway through, until cookies are puffed and starting to crack and the edges are set. Cool on the sheet for 5 minutes before transferring to a wire rack to cool completely.

Linzer cookies

Linzer cookies are one of those classic Christmas cookies I’d never gotten around to making until recently. I love sandwich cookies, but to be honest they can be time-consuming with all the chilling / rolling / stamping / filling. I recommend making them on an afternoon when you don’t have a ton of other baking to do; just throw on your favorite tunes and enjoy the process.

A couple notes:
  • This dough contains a high proportion of nuts, which makes it very delicious but also extremely delicate. I found it easiest to roll between pieces of plastic and chill overnight before cutting and baking. I also recommend using simple cookie cutter shapes (i.e. circles and squares) for best results (I used this set).
  • Linzers are traditionally made with almonds and raspberry jam; I used walnuts because I had a lot on hand and filled them with the ends of jam jars I always have lurking around in the fridge.
  • You can bake these cookies several days in advance (store them at room temperature in an airtight container), but I recommend filling them on the day you plan to serve them as the cookies will gradually soften once they’re filled.
  • If you don’t want to bother rerolling the scraps, you can shape leftover dough into thumbprint cookies instead. Just roll into balls, indent with your thumb or the back of a wooden spoon, and bake until golden. Fill indents with jam once cooled.

Linzer Cookies

Makes about thirty 2-1/2″ sandwich cookies

Ingredients:

  • 105g (scant 1 c) toasted walnuts, chopped
  • 75g granulated sugar
  • 75g light brown sugar
  • 1 teaspoon kosher salt (Diamond Crystal)
  • 281g all purpose flour
  • 225g unsalted butter, cold and cubed
  • 1 large egg plus 1 large egg yolk, cold
  • 2 teaspoons pure vanilla extract
  • 1/2 – 3/4 c jam or preserves
  • Icing sugar, for dusting

Method:

  1. In the bowl of a food processor, combine the walnuts, sugars, and salt. Pulse together until the nuts are finely ground and the mixture is the texture of damp sand.
  2. Add the flour and pulse to combine.
  3. Scatter the butter cubes over the top and pulse until the butter is well incorporated, with no large pieces remaining. Scrape down the sides of the food processor a couple times during this process.
  4. Whisk together the egg, egg yolk, and vanilla. Add to the flour mixture and pulse just until a dough starts to form.
  5. Transfer about half of the dough to a piece of plastic wrap. Pat into a square about an inch thick. Place another piece of plastic wrap on top and roll the dough to about 3/16″. Lift and replace the top piece of plastic occasionally to avoid creases in the dough. Repeat with other half of dough. Slide one sheet of dough onto a baking sheet (still sandwiched between pieces of plastic) and slide the second sheet of dough on top. Refrigerate until cold, about 3 hours or up to 24.
  6. When ready to bake, preheat the oven to 350F and line two large baking sheets with parchment paper. Remove one sheet of dough from the fridge. Peel off the top piece of plastic, invert the dough onto one of the parchment-lined baking sheets, and peel off the other piece of plastic. Use a 2 1/2″ round cookie cutter to punch out as many rounds as possible. Remove the excess dough and set aside. Repeat with the second sheet of dough. Use a small round or other decorative cutter to punch out the centers of half the circles. Reroll and repeat process with dough scraps until you’ve used up all the dough (follow rolling process in step 5, chilling as necessary). If the dough is still firm, proceed straight to baking; otherwise, chill first until firm, about 15 minutes.
  7. Bake sheets one at a time for about 15 minutes, or until cookies are just barely golden on the edges. Cool cookies on the sheet for 5 minutes before transferring to a wire rack to cool completely.
  8. Sift icing sugar over the cookies with the center cutouts. Using a small spoon or offset spatula, spread about a teaspoon of jam on the flat sides of the bottom cookies. Top each with a sugared cookie. Serve immediately, or store in an airtight container between layers of parchment or wax paper until serving. I recommend filling cookies the day you plan to serve them (see notes above).